What kind of business are we running?

Our mission
“Promote inspiring visions from around the world.”

There are many manufacturers in the world with good ideas and inspiring visions that are more advanced than their Japanese counterparts.
We want to promote those advanced ideas and visions through our products.

We aim to enhance the value of not only our customers but also all the companies involved through our products by adopting constantly evolving internet marketing strategies.
We also aim to become a global company by importing high quality goods from all over the world.

Our Business until 2019

Our mission statement was “Offer products from around the world that fit the needs of the Japanese.” In today’s Japan, more and more people are going their own ways and there is no one-size-fits-all answer anymore. We are living in turbulent times, and new demands are created one after another. We pick up on those demands and provide products that fit the customer’s needs.

We were selling a variety of products such as outdoor equipment, sports equipment, baby products and organic foods. It looks like our business is all over the place. But we were and still are selling them for a good reason. “What do our customers want?” We did our research and found out that these products were potentially in high demand.

We looked for high-demand products from overseas and offered them to our customers.

Our Business from 2020 Onward

We updated our mission statement to “Promote the inspiring visions from around the world.”
We want to promote good and advanced ideas and visions from overseas through our products, instead of simply delivering products that respond to customer needs.
As such, we work with manufacturers that have more advanced ideas and visions than their Japanese counterparts.

We take advantage of our market research expertise and try to find out what kind of ideas and products are in demand here in Japan. Once we identified the ideas and products, then we look for overseas manufacturers that meet the criteria and work with them. Then we custom-tailor the ideas and products of the overseas manufacturers for Japanese people and incorporate them into our culture.

Current Business Situation

Up until 2019, our mission statement had been “Offer products from around the world that fit the needs of the Japanese.” As such, we were and still are providing products that respond to customer needs.

To that end, we have been working with corporate brands such as LASHICU, iikuru and monoii.
monoii(Official Home Page)
iikuru(Official Home Page)
LASHICU(Official Home Page)

monoii and iikuru are selling mostly on Amazon, Rakuten Global Market and Yahoo Shopping.
monoii(Amazon)
iikuru(Amazon)
Iihi Rakuten Global Market
Iihi Yahoo Shopping

LASHICU mostly wholesales to retail stores.
Main wholesalers:TSUTAYA
Main wholesalers:Hinomaru Marche
Main wholesalers:Yuuki Seikatsu (Organic Life)

Sales History

We have been steadily improving our business performance and growing profits since our foundation.
Our employee retention rate is high and the number of employees is steadily increasing.

2015 Annual Sales: 350 thousand USD (35 million yen); Number of Employees: 2 (1 full-time, 1 WFH)
2016 Annual Sales: 1 million USD (100 million yen); Number of Employees: 6 (2 full-time, 2 part-time, 2 WFH)
2017 Annual Sales: 1.7 million USD (170 million yen); Number of Employees: 8 (2 full-time, 4 part-time, 2 WFH)
2018 Annual Sales: 1.9 million USD (190 million yen); Number of Employees: 10 (5 full-time, 3 part-time, 2 WFH)
2019 Annual Sales: 2.8 million USD (280 million yen); Number of Employees: 12 (5 full-time, 5 part-time, 2 WFH)
2020 Annual Sales: 3.2 million USD (320 million yen); Number of Employees: 13 (5 full-time, 6 part-time, 2 WFH) Estimate